What happened to the days of calling on the Surgeon and covering cases?
You blinked and then came the staff with requirements, the nurses with their requirements, the Admin with their requirements, the C-suite, the IRB, the Materials Management, the IDN/GPO’s… 
And you wonder why you are so exhausted at the end of the day feeling like you could never make anyone happy. Truth be told, Medical Device Sales Reps are being pushed out of the operating room and the offices. There are Robots, surgery apps, computers, sophisticated software, and incentives. All are great achievements, but at the same time, the hospitals surgeons, and staff are being pushed to become more productive and more innovative… in other words, they must provide a greater return for the time and money invested.