| Munich, Shanghai, January 22, 2021 – Hoogland Spine Products GmbH (HSP) with its brand MaxMoreSpine, the innovative specialist in endoscopic spine systems, has announced today a new strategic partnership with Foshion Medical System Co, Ltd. (FMS), a 100% subsidiary of Fosun Pharma and leader in the medical device technology distribution in the People’s Republic of China. This partnership focuses on increasing the market penetration of HSP’s endoscopic systems within China through Foshion’s specific knowledge and strong existing customer base. The agreement further iterates both companies’ willingness to drive growth and build relationships with new customers and innovative products in China while the existing HSP distribution channels are smoothly transitioned into Foshion’s network. “We are very excited about the partnership between HSP and Foshion as this aligns with our global growth initiatives and strengthens our leadership position in the field of spine endoscopy” said Jaap Hoogland, CEO of Hoogland Spine Products GmbH. “With Foshion’s understanding of the medical device industry and strong local presence in the PRC marketplace, it creates an opportune moment for us to deliver the best possible solution to customers. As we move towards a patientcentered and cost-effective model of healthcare, we may see endoscopic spine surgery become increasingly relevant to the future of spine surgical practice with improved patient outcomes and decreased medical costs.” “We are so happy becoming HSP’s exclusive partner in China, and ready to bring more and more HSP high quality and advanced products and technology to the Chinese market to serve our partners and the patients well”, said Shan Liu, General Manager of Foshion Medical System Co., Ltd.. “With many years of experience in medical devices and our all level partners hard work, were full of confidence to increase the MaxMoreSpine brand awareness, to contribute to our next success for both parties.” About Hoogland Spine Products GmbH Hoogland Spine Products GmbH was founded by the orthopedic surgeon and inventor Dr. Thomas Hoogland in 2006 in Munich, Germany. Late Thomas Hoogland had a vision to develop, educate and distribute less invasive, endoscopic instrumentation for targeted surgery to treat herniated discs, disc degeneration and spinal stenosis. The company is built upon 35 years of surgery experience in the field of arthroscopy, endoscopy, spine surgery and development of instruments. HSP has a strong management team which strives to make its products a world-wide gold standard. Our global exclusive distribution network shares our passion and commitment to build the MaxMoreSpine brand, support our customers, and, facilitate better patient outcomes. About Foshion Medical System Co, Ltd. Foshion Medical System Co., Ltd. is one of the 100% subsidiaries of Shanghai Fosun Pharmaceutical (Group) Co., Ltd. (Fosun Pharma”stock codes 600196.SH, 02196.HK) which is a leading healthcare group in the P.R.China established in 1994. Adhering to the mission of improving human health, Fosun Pharma’s business covers all key sectors of healthcare industry chain, including pharmaceutical manufacturing and R&D, healthcare services, medical devices and medical diagnosis, as well as pharmaceutical distribution and retail. Founded in 2002, Foshion Medical System Co.,Ltd is always concentrated on high technology and advanced medical instruments, equipments and technical services. Rely on the rich experienced channel all over China, professional technical team, prospective international cooperation, Foshion Medical System Co.,Ltd has been one of the biggest innovative marketing platform of medical equipments and instruments in China. We are now on the way of orthopedics, we believe we can extend our success to orthopedics with our rich experiences in marketing and sales. Foshion Medical, Your Better Partner on the way! HSP highly appreciates S.K.Y. Consulting’s excellent, diligent and rigorous work as exclusive financial advisor facilitating the deal, lead by Ms. Amy Yu based out of Hamburg, Germany. Contact Information: Hoogland Spine Products GmbH Jaap Hoogland, CEO Tel: +49-176-32392944 j.hoogland@max-more.com www.max-more.com Shanghai Foshion Medical System Co.,Ltd Shan Liu, General Manager Tel: +86-21-52828690 Stoneliu@foshion.com www.foshion.net |
