By: Arundhati Parmar on April 8, 2016
Current priorities of hospital executives show that cutting costs of medtech ranks third compared with desire to improve performance and drive operational efficiency. 
A new report about the current priorities of hospital executives that cutting costs of medtech products rank third compared with their desire to improve performance and drive operational efficiency.
The report from ZS Associates must come as sweet music to those medtech companies who are making the pivot to selling the economic and clinical value of their products, rather than their feature benefits. The report is based on a survey of 85 hospital executives conducted in late 2015 and early this year. The executives were C-level executives and departmental leaders across business lines and the survey was intended to determine business priorities and to examine whether they differed by department.